As part of the marketing & pr strategy for New Balance Benelux, Vertigo 6 is responsible for the seeding of products. In 2019 we’ve sent out lifestyle and performance shoes and clothing to relevant influencers who became part of the New Balance family.
Results: We realised millions of impressions on dozens of influencer accounts. They became New Balance fans and wore their sneakers and clothes in videos and photos. We reached a wide audience due to the diversity of the New Balance family members, ranging from gamers to singers and from athletes to actors. High profile influencers such as Enzo Knol, Kalvijn and Dylan Haegens as well as smaller accounts such popular singer Sterre Koning, DJ-duo Frequencerz, gamer Roedimentair and Twitch streamer and Mathia all posted New Balance products.