Qlimax is one of the most unique hardstyle experiences in the world. For the 2019 edition, Q-dance asked us to support them with PR and influencer marketing. For our first task, we announced the line-up, gaining free publicity, ultimately reaching 190.000 people in Germany and Benelux. As with other Q-dance events, we’d set out to invite influencers from both Germany and the Benelux, creating a mix of different influencers. We wanted to tell the unique story of Qlimax to the next generation of visitors. After the party was done, we started collecting all the social coverage posted by the influencers. In the end they shared more than a hundred stories and posts on their social channels.