Star Wars Jedi: Survivor Launch
To celebrate the launch of Star Wars Jedi: Survivor, we supported Electronic Arts with PR. We distributed press releases, provided press & creators with game copies, co-designed the cover of Power Unlimited Magazine and auctioned a Collector’s Edition at the Echo Base Charity Con.
Since its announcement in May 2022, we have distributed 6 press releases and media alerts. As a result, 138 gaming & tech, mainstream and trade outlets have published a total of 553 features. We co-designed the cover of PU Magazine #345. Besides that, a Collector’s Edition was auctioned at Echo Base Charity Con. Last but not least, 4 BNLX targets attended the Preview Event in Los Angeles.
26 content creators got their hands on the game, which resulted in 87 content pieces with 1.9 million potential impressions. Besides that, 2 of them received a Collector’s Edition. Since its release, there have been 74 reviews published, with an average score of 8 out of 10. Journalists are praising the game’s direction, but criticizing the technical issues.