The Sims 4 – Take me home influencer campaign
In order to raise awareness for the new kits and drive casual players towards back catalogue purchase, we set up influencer collaborations around the theme of the season: “Take me home”. They created cosy homes in The Sims and made IRL content on how they make themselves feel comfortable and cosy in their own homes.
In total, we collaborated with 6 influencers that created 6 YouTube videos, 4 YouTube shorts, 16 Instagram Stories, 8 Instagram Reels, 5 Twitch streams and 11 TikToks. Together they reached 2.769.156 views on TikTok, 44.576 views on YouTube, 48.369 impressions on Instagram and in total, their streams have been watch over 2.231 hours.