Miniverse pop-up store

To create awareness for one of the newest MGA Entertainment brands: Miniverse, we set up the first pop-up store in the Benelux in the middle of Hoog Catharijne Mall in Utrecht. The pop-up restaurant was completely designed in Miniverse style: black, white and yellow sketch style, just like their mini kitchen. Thousands of passers-by came in touch with the brand and its concept. Children , kidults and grownups could create their very own Miniverse creation. Think of mini cakes, hotdogs, bubble tea, but also tiny plants and aquariums. As you can see in the after movie, this resulted in joy and happy faces!