Rainbow High – Design your own dress
MGA asked us to generate awareness for the Rainbow High Fantastic Dolls. Together with influencer Kitta, we created a workshop ‘how to design your dream dress’ on YouTube. Kitta provided a template of a dress, which was downloadable on the site of Rainbow High and handed out in all local toy stores of Intertoys. Children could draw their own dress and send in their design to win their dress in real life!
Multiple other influencers participated in the workshop and showed their design on TIkTok to encourage kids to participate in this competition. Over two thousand children joined the competition. The three best designs won their own design dress! This campagne generated over 3,8 million views on TikTok, YouTube Shorts and Instagram.