TREK Bikes – Fiets Dates
To boost awareness for Trek e-bikes and speed pedelecs among a female target audience in the Benelux we created the YouTube format ‘Fiets Dates’.
One lucky gentleman was set up with 3 lovely ladies to go on 3 dates, by bike! ‘Ride bikes. Have fun. Feel good’.
The video was a big hit with over 150k views and will be continued in a web series.