As part of the marketing & PR strategy for the personal workspace category of Logitech Benelux, Vertigo 6 is responsible for product seeding and influencer marketing. Late 2021 we all are used to videoconferencing, however many still use their default laptop mic and camera. Resulting in questionable video- and audio quality.
To show the benefits of an external mic and headset we worked with several lifestyle-, comedy- and productivity-creators to co-create high quality social posts.
Results: The campaign resulted in millions of impressions on multiple influencer accounts with very positive community comments.
