To amplify Koch Media’s F1 2018 launch, we opened a pop-up event location at the Beurs van Berlage in Amsterdam for Koch Media Benelux and Codemasters. At this iconic location we hosted PR events for media, influencers and fans. Involved partners included ASUS, Game Mania, Playseat, Store for Brands, VodafoneZiggo, Red Bull, Samsung Electronics and Fanatec.
Results: Items and articles by RTL Boulevard, 3FM, Ziggo Sport, Metro and De Telegraaf. Influencer coverage by Niki Terpstra, Robbert Kemperman, Allert van der Wal, Joël Beukers, Frequencerz, Koen Weijland, Danny Froger and many more.