Publisher Unieboek het Spectrum released on the very first book for popular Dutch YouTuber Kwebbelkop. With over 12 million subscribers, Kwebbelkop is one of the biggest Dutch influencers! Vertigo 6 supported the promotion of Kwebbelkop’s book debut using a combination of free publicity via a launch party, interviews sessions & press releases and product seeding targeted at mainstream & kids media and other influencers. Furthermore Vertigo 6 developed a campaign using social media advertising targeted directly at “Kops” (Kwebbelkop fans) in the Netherlands.
Earned coverage at media such as: Jeugdjournaal, Telegraaf, Metro, ZappLive, BNR, SlamFM and many more . And an effective paid campaign via Facebook, Instagram, Google and of course YouTube.