Plaion – Let’s Sing 2022
Plaion (formerly Koch Media) asked us to boost the launch of karaoke game Let’s Sing 2022. After a successful campaign for Let’s Sing 2021, we decided to use an approach that’s more ‘quality above quantity’ this year. To execute this, we teamed up with popular singers Sterre Koning and Songfestival-participant Stefania to create content on a platform that matches the title perfectly: TikTok. They sang different songs and each song was presented in another outfit theme and matching color palette.
Also, we launched a YouTube ad campaign, to show musical ads on a platform that fits Let’s Sing very well and we took care of sending out review copies to gaming websites and parental blogs too, to reach our secondary target audience as well. Last but definitely not least: we created custom made, high-quality flight cases to send the game to influencers in a premium way. This resulted in some great placements, including content by Sara Dol and Rob Dekay.