Trek Bikes is one of the biggest bicycle manufacturers of the United States for consumers and professionals. To generate more brand awareness in the Netherlands we supported Trek with a cross media campaign with a focus on out of home, print media and digital. We placed abris and billboards in regions where Trek Bikes stores are located, in addition to relevant-income-areas. Consumers would also find our ads in local print media, and were retargeted through a geo-fencing on Facebook/Instagram. All visuals in the campaign were based on Trek’s vision: Ride Bikes, Have fun and Feel Good!
