Trek Bikes – Brand campaign
Trek Bikes is one of the biggest bicycle manufacturers of the United States for consumers and professionals. To generate more brand awareness in the Netherlands we supported Trek with a cross media campaign with a focus on out of home, print media and digital. We placed abris and billboards in regions where Trek Bikes stores are located, in addition to relevant-income-areas. Consumers would also find our ads in local print media, and were retargeted through a geo-fencing on Facebook/Instagram. All visuals in the campaign were based on Trek’s vision: Ride Bikes, Have fun and Feel Good!