Need For Speed Unbound Launch
To celebrate the launch of Need for Speed Unbound, we supported Electronic Arts with PR. We distributed press releases, provided press & creators with game copies and hosted giveaways of exclusive Need for Speed Unbound merch.
Since its announcement in October 2022, we have distributed 12 press releases and media alerts. As a result, 64 gaming / tech, mainstream and trade outlets have published a total of 267 articles.
10 Benelux creators received exclusive Need for Speed merch and 14 media outlets organized giveaways, resulting in 21 content pieces with 2.6 million potential impressions.
20 Benelux creators have gotten their hands on the game. The total time that they streamed it on Twitch is 1414 minutes.
As of January 2023, there have been 37 reviews published, with an average score of 7 out of 10. Journalists are mainly praising the art direction.
Read one of the articles here.