Logitech Aurora collection launch

Logitech G asked us to design and execute an activation for the launch of its Aurora Collection. This collection is designed to encourage self-expression and play games in whatever way you want.

We proposed a collaboration with a brand that also helps their consumers find fun and freedom in expressing themselves. We concluded that Pink Gellac would be an effective partner, as there was an overlap in the target audience too. We thought it would be a natural choice to throw a party for creators that aren’t afraid of showing their true selves.

The creators – including Sterre Koning, Bo Beljaars and Marijn Kuipers – created a ton of crazy imaginative content at the party in which they showed their followers the common ground between gaming and lifestyle, and the brand new collection. The results were impressive: the activation generated 36 social content pieces with a reach of 3.6 million!

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