L.O.L. Surprise Fashion Bus

MGA asked us to generate awareness for the L.O.L. Surprise Fashion Show collection. we chose to campaign both online and offline. We collaborated with multiple ‘momfluencers’ in the Netherlands and Belgium, such as Meisje Djamilla and MamaBaas. They produced content of the L.O.L. Surprise Fashion Show dolls and their special aspects. This resulted in a lot of happy children in TikTok, Instagram and YouTube video’s. All influencer content generated hundred thousands of reach.

To really get in touch with our target audience just before the holidays, we organized a special event. We designed a custom L.O.L. Surprise Fashion Bus and drove to the ToyChamp in Genk and Roermond. Here, children could transform themselves into a real L.O.L. Surprise Fashion doll. As icing on the cake, we arranged a meet and greet witch influencer Bokado! This resulted in a reach of over 1 million.