Gear.Club Unlimited – Full throttle launch event. For the launch of the first real race game for Nintendo Switch, Gear.Club Unlimited, we organised a spectacular launch event at Circuit Park Zandvoort. The attending journalists and influencers were invited by Dutch race legend and WTCC driver Tom Coronel to sit next to him while he took them for some full throttle laps at Zandvoort. Top tier journalists and key gaming YouTubers played the game during a flying lap, while they were chased by a drone. The event was covered by both special interest (gaming & racing media) and mainstream media. The attending influencers created lots of social coverage too.