C64 Mini Launch at Arcade Hotel Amsterdam. Koch Media Benelux asked us to amplify the release of THEC64® Mini, a fully licensed reimagining of the 80’s bestselling home computer. To maximize mainstream media attention for the release of this awesome device, we teamed up with Arcade Hotel and opened a nostalgic eighties floor in order to create a physical PR angle.
We hosted a press opening for tier 1 media and announced the stunt through a press release, after which the floor was open for guests for a month. Journalists at the opening experienced a genuine trip down memory lane, with rooms filled with Madonna posters, Star Wars action figures, retro gadgets and Thundercats blankets. “The setting is bizarre… All this shit is simply awesome.” – JJ, Gamekings