C64 Mini Launch at Arcade Hotel Amsterdam

[vc_row css=”.vc_custom_1475737758798{padding-bottom: 8px !important;}”][vc_column][vc_column_text]C64 Mini Launch at Arcade Hotel Amsterdam. Koch Media Benelux asked us to amplify the release of THEC64® Mini, a fully licensed reimagining of the 80’s bestselling home computer. To maximize mainstream media attention for the release of this awesome device, we teamed up with Arcade Hotel and opened a nostalgic eighties floor in order to create a physical PR angle.

We hosted a press opening for tier 1 media and announced the stunt through a press release, after which the floor was open for guests for a month. Journalists at the opening experienced a genuine trip down memory lane, with rooms filled with Madonna posters, Star Wars action figures, retro gadgets and Thundercats blankets. “The setting is bizarre… All this shit is simply awesome.” – JJ, Gamekings

Results: The stunt generated excellent coverage, with items by Nu.nl, Shownieuws, Metro Holland, De Telegraaf, Quote, Hardware.info, Want, HMC, De Morgen, 9Lives, Gamekings and more.[/vc_column_text][vc_empty_space height=”22px”][edgtf_button size=”” type=”” target=”_blank” icon_pack=”” font_weight=”” text=”Visit item on NU.nl” link=”https://www.nu.nl/232573/video/miniversie-commodore-64-getoond-in-gamehotel.html?redirect=1″][/vc_column][/vc_row]