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MediaMarkt FIFA 20 activation

Vertigo 6 - Marketing & PR / MediaMarkt FIFA 20 activation

MediaMarkt FIFA 20 activation

MediaMarkt asked us to organise a FIFA 20 retail activation hosted at their store in Amsterdam Arena. Fans waited hours in line to familiarise themselves with the latest instalment of the popular football simulation video game and compete against the famous FIFA YouTubers FC Roelie and Fifalosophy. Former professional soccer player Andy van der Meijde provided live commentary for the matches.

Over 375 visitors dropped by for the activation.

Media Markt event page
Info
Client:

Coca Cola & Albert Heijn

Category:

Influencer Marketing, PR, Social Media

Date:

October 2, 2019