Azerion x Fortuna Sittard
Azerion, the international gaming and adtech organization, became minority shareholder of the Dutch professional football club Fortuna Sittard. This partnership helps bringing Fortuna Sittard fans together even closer through the strategic use of digital, social, and interactive communication tools. Furthermore, the football club will benefit from Azerion’s extensive digital and advertising capabilities to expand its strategic position. Together with Fortuna Sittard and on behalf of Azerion, Vertigo 6 planned and executed a PR launch to maximize coverage across Dutch news outlets regarding this announcement. Tactics used were, news seeding, drafting & distributing a press release, organizing a press
conference, and pushing (live tv) interviews. This resulted in coverage at big news outlets such as NU.nl, ESPN, VI, Sportnext, Voetbalprimeur, Telegraaf, Voetbalzone and many more.