FIFA 17 Xperience is nominated for a Cross Media Award in the “Best Event” category
Great news to start the week with: The FIFA 17 Xperience is officially nominated for a prestigious Cross Media Award. EA Sports’ FIFA 17 is nominated for this award in the “Best Event of the Year Category”. Vertigo 6 organised the FIFA 17 Xperience as an 11-day launch event in the busiest high street in The Netherlands- the Kalverstraat in Amsterdam- for EA Sports. We worked closely together with EA Sports, Adidas, AFC Ajax, bol.com, Eredivisie, Make a Wish foundation, Microsoft, Voetbalzone, Dutch and Belgian football clubs, The Secret Lab and Store for Brands.
The other nominees are annual events driven by companies such as Viacom, Albert Heijn , Sanoma Vice.
The Award show is on April 19th. Fingers crossed!