CHRIS BROWN LAUNCHES OWN CLOTHING LINE IN EUROPE WITH EXCLUSIVE STORE IN AMSTERDAM

Amsterdam, 7 December 2016 – Singer and style icon Chris Brown today announces that he will open his own store in Amsterdam on Thursday, December 8th. The opening is the start for the European launch of his Black Pyramid clothing line.

Black Pyramid will be sold for the first time in Europe at Chris Browns temporary store in the Kalverstraat, after which the artist aims to conquer the rest of Europe. Starting January 1st, Black Pyramid will be available for purchase at a large amount of stores in Europe.

Black Pyramid clothing available for the first time in Amsterdam

Collections
With this launch, Black Pyramid in Europe is a fact. Starting January 1st, not only Amsterdam, but also cities like Barcelona, Paris, London and Milan will offer the popular artist’s monthly changing collection. His December collection will be available for limited purchase in his own Black Pyramid Store in Amsterdam.

Dress like Chris Brown
Black Pyramid is worn by a large amount of celebrities, including Kim Kardashian, Fetty Wap, French Montana and Jhené Aiko. “I was always one of those kids that equated fashion with the first day of school or Christmas,” says Chris Brown. “With my clothing line, I tried to give my fans and my core audience a chance to see what type of clothes I like. Black Pyramid clothing represents the stuff that I’m into and is actually affordable. I love visiting Amsterdam and am happy to launch it there.”

The Black Pyramid Store in Amsterdam opens on December 8th and will be there until December 18th.