The Witcher 3: Wild Hunt, gets Europe’s first dedicated game pop-up store in Amsterdam
Amsterdam, 6 May 2015. BANDAI NAMCO Entertainment have announced today that the game publisher will open a dedicated pop-up store to launch the most anticipated game of this year*, The Witcher 3: Wild Hunt. The official Witcher store will be launched with a nightly opening to kick off the release of The Witcher 3: Wild Hunt with a big bang. The launch will lead into a week full of festivities including exclusive Q&A sessions, live streams and competitions. Located at Kalverstraat 101, Amsterdam from May 19th (midnight) to May 24th, Bandai Namco Entertainment aims to bring the ultimate Witcher experience for everyone to enjoy.
Unique game experience: live streams, playing sessions, meet & greets and much more
Leading global publisher and developer BANDAI NAMCO Entertainment in partnership with game developer, CD Projekt Red and retail partner, Media Markt will launch Europe’s first single game branded pop-up store in Amsterdam amid much fanfare. This revolutionary project showcases the world’s most anticipated game of 2015 in a remarkable way. Along with a unique photo opportunity with a larger-than-life Geralt of Rivia statue (Witcher’s leading character) visitors can look forward to exciting promotions and to receiving a free copy of Power Unlimited magazine with every game purchase**. During the week there’s a packed daily program with live streams, playing sessions, meet & greets, game journalists etc.
About The Witcher 3: Wild Hunt
The Witcher 3: Wild Hunt is a story-driven, next-generation open world role-playing game, set in a graphically stunning fantasy universe, full of meaningful choices and impactful consequences. In The Witcher, you play as Geralt of Rivia, one of a dying caste of monster hunters, and embark on an epic journey in a war-ravaged world that will inevitably lead you to confront a foe darker than anything humanity has faced so far—the Wild Hunt.
Witcher 3: Wild Hunt collection by musterbrand
Through the pop-up store, Witcher fans in Europe will also have access to the premium Wild Hunt apparel collection by musterbrand, the premium design and fashion label for gaming culture. Musterbrand showcases a full range of officially licensed Witcher 3 products, from chainmail inspired knitwear to highly exclusive limited edition leather jackets.
“We are very happy and honoured to be given the opportunity to create the first pop-up store dedicated to one specific game in Europe. If there’s one game that deserves it this year, it’s absolutely The Witcher 3: Wild Hunt. The anticipation around this game is unheard of and thrilling. The Witcher 3 has already won over 200 awards before release!” says Peter Söderlund, Marketing Manager Nordic & The Netherlands at BANDAI NAMCO Entertainment.
When asked about the inspiration and thinking behind The Witcher pop-up store concept, Michał Platkow-Gilewski, Head of Global Communication at CD PROJEKT RED, “To illustrate the legacy of the Witcher brand and its grandeur, we have recreated its notable heritage with life size cut-outs, a display of key artwork and a ‘magic gate’ that leads to a huge screen on which the game can be played. It will be a one of a kind experience for fans of the game as well as for others visiting the store.”
The Witcher 3: Wild Hunt pop-up store will be open for a full week from Monday night (00:01) May 19 to coincide with the release of the game until Sunday May 24th. Entrance is free of charge.
The game is scheduled to launch May 19 2015, on Xbox One, PC, and PlayStation®4. Visit www.thewitcher.com and buy.thewitcher.com for more information about the game and pre-order availability worldwide. The Witcher 3: Wild Hunt Facebook Page: https://www.facebook.com/thewitcher
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* 42% of all votes at Gamespot Awards (http://www.gamespot.com/game-of-the-year/#most-anticipated)
** While stock lasts
