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Nicky Romero’s FIFA 20

Vertigo 6 - Marketing & PR / Nicky Romero’s FIFA 20

Nicky Romero’s FIFA 20

Nicky put together his own dream team in FIFA 20. The team was featured as a squad battle inside FIFA 20 Ultimate Team. FIFA-players all over the world could challenge his squad and win a reward.

Lots of coverage through the social channels of Nicky Romero. He reposted many insta-stories of fans playing against his team in FIFA 20 and promoted his own featured squad multiple times. In total Nicky shared 50 stories, each with 40K+ views. Nicky’s squad was also pushed through the main social channels of EA (Instagram: 20 million followers, Twitter: 7.4 million followers). Popular YouTuber Enzo Knol had a 1 on 1 FIFA-session with Nicky, they shared several stories on instagram on both accounts. Enzo has 1,6 million Instagram followers.

The campaign ran for five days with daily posts everywhere. The campaign reached  22 million+ users around the globe, from music to FIFA-fans.  The campaign reached 3 million+ users in the Benelux.

EA SPORTS on Twitter
Info
Client

Electronic Arts

Category:

Gen Z marketing, Influencer Marketing, Media Buy, PR, Social Media

Date:

March 9, 2020