We wanted to host an intimate evening with our New Balance family; lifestyle media and well known creators who are a fan of the New Balance brand. We organised the VIP get together at sneaker boutique Bijsmaak in Nijmegen. An evening with great food, music, games and drinks for influencers & stylists. The guests included celebrities, content creators, musicians, athletes, fashionistas and more.
The VIP party had a DJ, award winning cocktail shaker, luxurious catering and branded craft beers. The location was very hip – there was even the opportunity to be tattooed!
All our VIP guests had a great time, shared lots of stories and showed off their love for New Balance. Everybody went home with a personally tailored goodie bag with different New Balance clothing and shoes for them to promote in the future. Overall their combined social output had a reach of over 3,5 million.