On July 11th 2019, two all-new commentator duo Jeroen Grueter and Sierd de Vos were revealed for FIFA 20. After 15 years they replaced the legendary duo Evert ten Napel and Youri Mulder. We supported Electronic Arts with planning and executing a press conference in Utrecht that led to massive media output from mainstream to sports and of course to gaming.
Results: The reveal was shared by outlets in different audience types, including the biggest mainstream news outlets in The Netherlands like NU.nl, NOS, De Telegraaf, NRC, Radio 538, QMusic, Metro and Algemeen Dagblad. Sierd did a live interview at Jinek and DWDD, in which he told being included in FIFA is the ultimate goal for a commentator. Most outlets are highlighting some typical quotes from commentator Sierd de Vos. The talents also appeared in six of the biggest radio shows where they talked about their FIFA adventure and how proud they are.