Arnhem, June 27th 2014.  Today GRID Autosport launched a new world of motorsport as it raced into stores for the Xbox 360 games and entertainment system from Microsoft, Windows PC and for the PLAYSTATION®3 computer entertainment system. In the Netherlands Bandai Namco is responsible for marketing & distribution. And we helped them on the strategy and planning of the marketing & PR campaign.

As GRID Autosport launches, two major new multiplayer features powered by RaceNet, the free million-member online community hub from Codemasters, go live too. GRID Autosport gamers connected to RaceNet are now able to form their own Racing Clubs and can compete in clan-style competition. Gamers will be able to race under a shared livery, check the progress of their club-mates and rival clubs, and earn points for their club every time they race.

GRID Autosport’s launch also marks the start of new RaceNet Challenges, which give players six fresh new challenges every week. In RaceNet Challenges, players will earn XP and in-game cash to use in the game and will earn more for finishing higher on the leaderboard, which will feature all the participants in each challenge.

Players can join RaceNet for free today by visiting

In GRID Autosport, players will experience five different styles of motorsport, each featuring different dedicated series. Players can choose to specialise in their favourite or conquer them all, online or in the game’s career mode. Each disciple gives players a uniquely different challenge and experience, and requires different racing skills. Players can see the launch trailer which shows of the breadth of content featured in the game at and get the lowdown on each of the disciplines in detail below: