The old ways-run-of-the-mill TV commercials, ads in popular magazines and so on don’t work like they used to because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something “remarkable” to have any effect at all.
The theory of marketing has morphed into a multi-dimensional discipline with techniques analysing all aspects of the organisation, where integration has become customary. The evolving nature of integrated marketing communications will continue to transform its concepts especially with marketing technologies being developed at a fast pace. Organisations are seeking strategic approaches to gain competitive advantage which Vertigo 6’s integrated marketing approach delivers through