Sonic Forces – a head spinnin’ launch event. For the launch of the head spinning Nintendo Switch game Sonic Forces we organised a PR stunt that the attending journalists will remember for the rest of their lives….. We invited top tier journalists and key gaming influencers over to play the brand new Sonic game in the biggest wooden rollercoaster in Europe. We challenged them to set the high score while they rode rollercoaster “Troy” in Toverland. The event was covered by both special interest (gaming & theme park media) and mainstream media. The attending influencers, JoostSpeeltSpellen, HetGamePortaal and Qucee created lots of social coverage too.