Together with influencer Boer Ayoub, we searched for Farming Simulator 22 fans with a local accent. Seven lucky fans from different regions all over the Benelux recorded a voice-over in their own dialect for the official Farming Simulator 22 commercial. This commercial was then distributed throughout the Netherlands and Belgium via a hyperlocal campaign on Facebook, Instagram, YouTube and gaming platform Reddit. Never before has social media advertising been used in this way, resulting in sales targets that exceeded plans and forecasts.
