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Marketing

The world is changing ever more rapidly, and the rules of marketing are no different.

The old ways-run-of-the-mill TV commercials, ads in popular magazines and so on don’t work like they used to because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something “remarkable” to have any effect at all.

The theory of marketing has morphed into a multi-dimensional discipline with techniques analysing all aspects of the organisation, where integration has become customary. The evolving nature of integrated marketing communications will continue to transform its concepts especially with marketing technologies being developed at a fast pace. Organisations are seeking strategic approaches to gain competitive advantage which Vertigo 6’s integrated marketing approach delivers through

combining the most dynamic elements and incorporating media such as social networks, influencers and media. Due to the fast-paced growth of technology, customers are rapidly gaining more power through forums such as word of mouth; now with capabilities of reaching a much wider audience through the use of social media. Recognising this power shift, companies have begun to re-evaluate their typical marketing strategies and customer approaches from the traditional customer-focused attitude to the wide-spreading customer-centric method in order to develop a more integrated strategy.

Vertigo 6 embraces this integrated MarCom approach and starts all strategies with defining the customer and their media consumption.

MEDIA BUYING

Fine-tuning a media plan to get the bang out of every buck is very much a science, and understanding how to orchestrate all of the channels to work together and connect with the customer is an art. The Vertigo 6 team is a group of specialists in traditional, digital, social media, and search engine marketing. Media buying is similar—while there is a lot of math and data, the art of the buy really lies in growing personal relationships with media and to keep track of the ongoing evolution of real-time bidding, social pixels, MUV’s and so on.

Google Partner
Vertigo 6 is a Google Partner. The Google Partner badge means that we are an online company trusted by Google, versed in Google best practices. Whether your plans include just a small paid search campaign or an extensive YouTube campaign, let us know if we can help your business on the world’s top search engine.

Want to brainstorm with us about your marketing strategies?